Privacy Policy

Effective date: September 15, 2026

This Privacy Policy explains how Maureen Zwick Foundation, a Colorado nonprofit incorporated July 20, 2026, with EIN 42-3950821 ("Foundation," "we," "us," or "our"), handles information collected through https://maureenzwickfoundation.org/ (the "Site") and, if enabled, the Rose app, device, account, and related support services (collectively, "Rose").

Rose is a home wellness companion for people with dementia, Alzheimer’s, or cognitive decline. It may use a mesh of memories with photos for recall. Rose is not a medical device and is not intended to diagnose, treat, cure, or prevent disease.

1. Scope and contact

This Policy applies to information collected online through the Site, donation and contact forms, email, and any Rose account or service that links to this Policy. It does not apply to third-party services that have their own privacy notices. If a separate Rose app or device notice is published later, that notice will control for those services.

Maureen Zwick Foundation
Attn: Executive Director, Dano Keys (Daniel Scott Keys)
1040 South Gaylord St, Suite 55, Denver, CO 80209
Email: info@maureenzwickfoundation.org

2. Information we may collect

Depending on what you use, we may collect:

• Contact and account information: name, email address, mailing address, login credentials or authentication records, caregiver relationship, and account preferences.
• Donor information: donor name, contact information, gift amount, gift date, designation, payment token or transaction reference, receipt details, and communication preferences. Payment card information is handled by Givebutter (and its payment processors) unless otherwise stated.
• Rose content: voice recordings or voice-derived text, photographs, captions, names, dates, places, stories, memories, reminders, and other information a user chooses to add. This information may reveal sensitive information about a person or family.
• Caregiver and sharing information: invitations, permissions, relationship, contact details, access logs, and content shared with a caregiver or family member.
• Device and usage information: device model, operating system, app version, IP address, identifiers, approximate location inferred from IP, connectivity, diagnostics, crash data, settings, and interactions. We do not collect precise GPS location for advertising. Device diagnostics vary by app version and will be described more specifically when Rose accounts are offered to the public.
• Communications: messages, support requests, survey answers, and records of our communications.
• Cookies and similar technologies: information collected through cookies and similar technologies used for basic site function, forms, and analytics.

Please do not put highly sensitive information into a public form or message unless it is necessary for the requested service. Do not submit another person's information, photo, or voice without the authority and consent required by law.

3. How we use information

We may use information to:

1. provide, maintain, personalize, and secure the Site and Rose;
2. create and manage accounts and caregiver permissions;
3. store, organize, and display memories, photos, voice content, and related settings at the user's direction;
4. respond to requests, provide support, and communicate about an account, donation, program, or safety issue;
5. process donations, issue acknowledgments, maintain financial records, and meet legal and tax obligations;
6. improve reliability, accessibility, and usability, including troubleshooting and aggregated analysis;
7. detect, prevent, investigate, and respond to fraud, abuse, security incidents, and unlawful activity;
8. send fundraising or informational communications where permitted, with an opt-out method; and
9. comply with law, enforce agreements, protect rights, and support the Foundation's charitable mission.

We do not use Rose voice or memory content for advertising. We do not use family memory content to train public models. If that practice ever changes, we will update this Policy and obtain any consent required.

4. How we share information

We may share information:

• with a person the user authorizes, such as a caregiver or family member, according to account permissions;
• with service providers that host, secure, analyze, support, communicate through, or process payments for the Site or Rose;
• with app stores, device providers, delivery partners, professional advisers, insurers, and vendors as needed to provide the requested service;
• with government, regulators, courts, law enforcement, or other parties when required by law or reasonably necessary to protect people, rights, or security; and
• in connection with a merger, reorganization, asset transfer, or similar transaction, subject to appropriate protections.

Current vendors include Netlify (website hosting and forms) and Givebutter (donations and payment processing). Additional subprocessors for Rose accounts, device cloud, analytics, email, or AI speech services will be listed here when those services are enabled for the public.

We do not sell personal information for money. We do not engage in sharing for cross-context behavioral advertising.

5. Sensitive information and permission to share

Photos, voice content, memories, caregiver details, and information about cognitive decline may be sensitive. We use access controls and account permissions intended to limit sharing, but no system is completely secure. Before adding content about another person, obtain their permission or have appropriate authority. Users are responsible for reviewing caregiver permissions and removing access when a relationship changes.

Rose is not a medical device. The Foundation does not ask users to use Rose as a clinical record, emergency alert, diagnostic tool, or substitute for professional care.

6. Legal bases and retention

For some users, we process information to provide a requested service, fulfill a donation or communication request, operate our charitable programs, comply with law, protect people and security, or based on consent.

We retain information only as long as reasonably needed for the purposes described here, including legal, tax, safety, dispute, backup, and recordkeeping needs. Retention periods vary by record type. Donor and tax records are retained as required by law. Account, Rose content, support, and security records are kept only as long as reasonably needed for the purposes described here, then deleted or de-identified when no longer needed.

7. Your choices and rights

You may be able to access, correct, export, delete, or restrict certain information through account settings or by contacting us. You may also opt out of non-transactional email by using the unsubscribe link or contacting us. Some records must be retained for legal, safety, tax, fraud-prevention, or accounting reasons.

Depending on where you live and whether the law applies, you may have CCPA-style or other rights, including to know or access categories and copies of personal information, correct inaccurate information, delete information, opt out of sale or sharing, limit certain sensitive-information uses, and appeal a decision. We will verify requests using information reasonably related to your account and will not discriminate unlawfully for exercising a right. We aim to respond to verified privacy requests within 45 days, or as otherwise required by applicable law. Authorized agents may submit a request with proof of authority. If we deny a request, you may appeal by replying to our decision email.

To submit a privacy request, email info@maureenzwickfoundation.org with the subject "Privacy Request" or write to the mailing address above. Do not send passwords, payment card numbers, or government identification by ordinary email. We verify requests using information reasonably related to your account or prior communications.

8. Children's privacy

The Site and Rose are intended for adults, families, and caregivers, not for children under 13. We do not knowingly collect personal information from a child under 13 without legally required parental consent. If we learn that we collected it, we will take reasonable steps to delete it, subject to legal and safety needs. Caregivers should not add information about a child under 13 unless they have parental authority and a lawful basis to do so.

9. Security

We use reasonable administrative, technical, and physical safeguards appropriate to the information and service, such as access controls, encryption where supported, logging, vendor review, and incident response. No transmission or storage system is guaranteed secure. If we identify a legally reportable incident, we will provide notices required by law.

10. International transfers

The Foundation is based in the United States. Vendors may process information in the United States or other locations. If you access the Site from outside the United States, your information may be processed in the United States.

11. Third-party services and links

The Site may link to donation processors, app stores, social media, analytics, or other services. Their own privacy policies apply to their processing. We are not responsible for third-party practices.

12. Changes

We may update this Policy to reflect changes in services, law, or practices. We will post the updated version and effective date. For material changes, we will update the effective date on this page.

13. Contact

Privacy questions and requests: info@maureenzwickfoundation.org
Maureen Zwick Foundation
Attn: Executive Director, Dano Keys (Daniel Scott Keys)
1040 South Gaylord St, Suite 55
Denver, CO 80209

Last updated: September 15, 2026