How It Works The Technology Our Story Mission The Need How We Help Status Get Involved
How It Works

She learns you.
Every single day.

Rose isn't a one-size-fits-all tool. There is no version of Rose that works the same way for any two people. It starts with what the people who love you share, and grows from every conversation, every story, every name mentioned in passing.

An older man holding a Rose companion device as floating fishing trip memories appear, with Rose gently naming the old blue Chevy trip with Bill
Rose

Close by.
Already listening.
In every moment
that matters.

Rose was made for ordinary days — the kitchen table, a quiet afternoon, the pause when a name won't come.

When a name is hard to find or a story starts to slip, Rose is already there. A photo surfaces on the screen, a familiar face, a place you both know, and her voice follows gently, filling in just enough to bring the moment back. The image and the words work together, not as a prompt, not as a correction, but as a quiet bridge back to the conversation already happening.

01

The family provides the foundation

A daughter sits down and fills in the picture, not a form to fill out, but a conversation. Photos. Stories. The people who matter, the music that means something, the things that bring comfort and the things to approach gently. Twenty minutes. Plain language. Done.

02

Rose listens and learns

From the first conversation, Rose is paying attention. A name mentioned once six weeks ago gets remembered. A song that lights someone up gets noted. Something tender gets approached carefully. The picture fills in over days and weeks, not just facts, but what the facts mean.

03

The right word finds its way back

Everything Rose has learned becomes the vocabulary she reaches for when words are hardest to find. One quiet detail, offered at exactly the right moment, and the sentence completes. The person finishes their own thought.

Who Rose Is

This isn't cold technology. Rose is a way of being with someone: patient, warm, present, built around a single idea, meet people exactly where they are in their journey, not where the world expects them to be.

She doesn't rush. When a word won't come, she waits, then offers a gentle nudge, a name, a detail, just enough to help the sentence finish itself, so the conversation never stalls out. She doesn't correct, either. When someone believes a moment from years ago is happening again, Rose doesn't argue with the feeling, she responds to it, gently, the way someone who truly understands would. That's not a technical feature. That's compassion, built into how she listens and how she answers.

Rose is an emotional companion as much as a practical one. Even the most loving families don't always know the right way to respond when a memory doesn't match reality, or when the same question comes back for the tenth time that day. It's exhausting, and it's human to slip, to correct, to sigh, to explain again with a little less patience than the time before. Rose doesn't have that limit. She meets confusion, repetition, and grief the same way every time, with a steadiness that dementia care asks for and that people, understandably, don't always have left to give.

For the person living with cognitive decline, Rose is a comforting voice, someone who already knows their stories, their people, their history, so no conversation ever has to start from zero. For the caregiver, she's something else entirely: a relief valve. A place to set down some of the weight, if only for a few minutes, because there's someone there who can hold a piece of the care alongside them.

It's hard to describe, and hard to imagine, that something built from code and circuitry can convey real kindness. But that's exactly what Rose is built to do: bring real comfort to the people who need it, patiently, consistently, without judgment, for as long as someone needs her there.

What Access Actually Looks Like

This is what the Foundation exists to do: put this technology directly into the hands of families and caregivers who would not otherwise have access to it, at no cost to them. This is a real, working prototype, not a concept or a promise, refined daily with the founding family, and now moving toward a small production run to reach more families.

Click to play — see how it works

Concept video: illustrative, not filmed footage. A walkthrough of the underlying logic Rose uses to surface the right detail at the right moment.

1

Persistent Memory

Learns and holds names, stories, preferences, and meaningful moments over weeks, not reset with every conversation.

2

Voice & Presence

Natural spoken conversation with a warm, consistent voice, available whenever it's needed.

3

Visual Recognition

Brings a photo, a spoken word, and context together, so connection doesn't depend on any single cue landing on its own.

4

Family Channel

A two-way connection to family members for sharing photos, music, and updates, closing distance instead of widening it.

An older woman at her bedside looking at a Rose companion display showing reminders for a doctor appointment tomorrow and to drink water with medicine

What's coming next, gently nearby: tomorrow's appointment, and a reminder to drink water with medicine.

5

A Photo Journey

Photos build into a running story of someone's life over time, not just single moments, so a visit, a memory, or a person can be revisited with the fuller picture around it.

6

Calendar & Reminders

Rose keeps track of what's coming, an upcoming visit, a birthday, and what's already happened, so both can be gently recalled or looked forward to together.

Concept, not yet built

Concept · Not Yet Built

The Caregiver App & Portal

Where knowledge is built before it reaches the person. It feels like writing a letter about someone you love, not filling out a form. Family and professional caregivers load context, update preferences, and receive real-time insights as Rose learns more.

Concept · Not Yet Built

Dashboard with Privacy Controls

Patterns that help people show up better, what days tend to be harder, what sparks joy, what's been landing flat. Built with privacy at the center. The data belongs to the person and their family. Always. No exceptions.

Concept mockup of the Companion Insight caregiver dashboard on a tablet, showing mood trends, joyful moments, and recent highlights

Concept mockup, placeholder image, not built yet.

Every story, photo, and preference shared with Rose belongs to the family who shared it. The Foundation does not sell or share this information, and uses it only to support the person it was shared for.

Why Maureen

Maureen and Dano Keys together at sunset on a beach

Maureen and Dano Keys.

Maureen lives with early-onset dementia, and has for nearly a decade. She is the wife of Dano Keys, who founded this Foundation in her name, not to tell her whole story in public, but to put a real person behind a statistic that's too easy to look past.

Her family's experience is not unique. It is shared, in one form or another, by millions of families quietly doing their best to stay close to someone they love as memory becomes harder to hold onto. Some of those families can afford help. Many can't.

The Foundation exists so that no family is left without this kind of support simply because they had no way to reach it on their own.

Our Mission

The Maureen Zwick Foundation exists to put companion technology directly into the hands of families and caregivers affected by dementia who would not otherwise have access to it: tools that preserve their stories, protect their dignity, and keep them connected to the moments and people that matter most.

The Need Behind Our Work

Cognitive decline is not a rare circumstance. It is a widespread, growing reality, and access to the tools that ease it should never be limited to families who already have a way to find them on their own.

55M People worldwide living with cognitive decline today
139M Projected by 2060, a 2.5× increase in one generation
30,000+ Memory care facilities in the United States alone

Every one of those families needs support that costs money most of them don't have to spare. That gap, between what exists and who can reach it, is the gap this Foundation was built to close.

How We Help

Our charitable purpose is narrow and concrete: closing the access gap, not funding any single company's product development.

1

Provide Free Access

We cover the full cost, at no charge to the family, so that individuals and families affected by dementia and related conditions who would not otherwise have access to companion technology can still have it.

2

Fund and Distribute the Technology

We fund the development and production of the device directly, and distribute it, at no cost, to the families who need it.

3

Educate the Public

We share what we learn about dementia caregiving, and about the role compassionate, general wellness companion technology can play alongside, never in place of, human connection and care.

Families are selected using written, objective eligibility criteria, reviewed by the Board rather than left to individual discretion, so every family who qualifies is treated the same way.

Where We Are Today

Where Things Stand

The Maureen Zwick Foundation is a Colorado nonprofit corporation, incorporated July 20, 2026, EIN 42-3950821. The Internal Revenue Service has recognized the Foundation as a tax-exempt public charity under Section 501(c)(3). Gifts are tax-deductible to the extent allowed by law.

Governance

The Foundation is governed by a fully-seated, three-member founding board. Two of the three directors are fully independent, with no employment, family, or financial relationship to Foundation staff or to any related business. The Executive Director also serves as a director and recuses from any vote on his own compensation or on any related-party matter. Board member names are shared directly with funders and partners on request.

On the Technology

The device itself is real: a small, working handheld prototype, in daily use and being refined with the founding family right now. The next step is a small production run, to get devices into the hands of more families for real-world refinement ahead of broader distribution.

The Foundation is now raising funds to continue the work directly with the two engineers who built it, covering the research and development, tooling, and production costs required to move from working prototypes to a small production run.

Funding the Pilot

We are raising the commitments needed to fund our pilot program: the research and development, tooling, and small production run required to get devices into the hands of the first families we serve. There are more families waiting than we can currently serve, and every commitment moves one more of them off that list.

Discuss Funding This Pilot
Ways to Give

Build a device, $500. Your gift builds one device and places it in a family's home, at no cost to them.

Sponsor a family for a year, $3,000. Builds the device and carries the family for a full year: the service that keeps it running, repairs, and a real person they can call when they need help.

Founding Underwriter, $25,000 and above. Underwrites a share of the pilot itself: the engineering, tooling, and first production run that puts devices into homes. Founding Underwriters are the reason the first families get served at all.

None of these go toward a device for the giver. Gifts of any amount are welcome and go to the same place.

Sponsorships support the program that serves that family. Where a gift goes further than one family needs, it goes to the next family waiting. The Foundation selects families using written eligibility criteria based on financial need, and retains full discretion over which families receive devices.

Sponsor a Family

Gifts to the Foundation are tax-deductible to the extent allowed by law.

Executive Director

Dano Keys

Forty years of entrepreneurial experience building businesses and teams, informed by nearly a decade of direct caregiving experience that gave him a firsthand understanding of what people living with dementia, and the families who love them, actually need.

Built Rose

Stephen Dulaney

An Agentic Systems Architect with 25 years turning complex problems into shipped software. Stephen personally scoped the need on-site with the founding family, built Rose as a small handheld device, and has continued refining it in the field. He holds a filed U.S. patent for the AI methods behind the work.

Built Rose's Voice

Kurt Miller

A Google-certified Generative AI Leader with a background in enterprise IT systems and AI implementation. Kurt built the AI integration layer that gives Rose its voice.

Stephen and Kurt are independent technical contributors to Rose, not employees, officers, or directors of the Foundation.

The Maureen Zwick Foundation logo, a butterfly

Get Involved

We are not yet able to process live donations on this site, but we welcome gifts, pledges, and conversations with people who want to stay informed or fund a specific priority. The Foundation is a 501(c)(3) public charity. Gifts are tax-deductible to the extent allowed by law. The Foundation is governed by a three-member founding board, two of whose directors are fully independent of Foundation staff and of any related business. If you're a potential funder or grant partner, reach out directly to discuss current funding priorities and how a gift or grant would be used.

Office
1040 South Gaylord St, Suite 55
Denver, Colorado 80209
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